What is the Certified Family and Marriage Counsellor?

The Certified Family and Marriage Counsellor is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Counselling & Social Services.

How long does this certification take?

The programme takes 11 Week and can be completed self-paced or with live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications carry CPD credits and are internationally recognised.

What level is this certification?

This is a Advanced Level certification.

Email info@leadership.co.ke, WhatsApp +254 722 223 084, or fill in the enrolment form on this page.

What is included in the fee?

All study materials, study guide, examination, digital certificate and badge. Live option adds tutor sessions and priority support.

Certified Family and Marriage Counsellor (CFMX2) | Online Certification

Executive Summary

Certified Family and Marriage Counsellor

Designed for today’s high-impact professionals, the Certified Family and Marriage Counsellor (CFMX2) delivers a rigorous Advanced-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in counselling, coaching and psychological wellbeing.

This 11 Week programme is structured around recognised counselling, coaching and ethical practice standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CFMX2 holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Family and Marriage Counsellor

Acronym

CFMX2

Who Should Enrol?

Outcomes and Review — applied to your own work
Scope, Boundary and Referral — applied to your own work
The Therapeutic Alliance — applied to your own work
Contracting and Confidentiality — applied to your own work
Listening, Reflection and Restraint — applied to your own work
Ethics, Supervision and Safety — applied to your own work

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior counselling, clinical and practice-leadership roles

Professional Recognition

Credential aligned with recognised counselling, coaching and ethical practice standards

Leadership Capability

Develop the strategic and operational skills to lead complex counselling functions

Organisational Impact

Design and implement counselling systems that drive performance and measurable results

Compliance Readiness

Master the standards, compliance and ethical governance central to counselling

Global Employability

Qualify for counselling roles across clinics, NGOs, schools, community organisations and private practice worldwide

Competency Framework

Core Competencies You Will Develop

✦Counselling Theories, Models and Approaches

✦Assessment, Case Formulation and Treatment Planning

✦Therapeutic Skills, Alliance and Communication

✦Specialised Populations and Presenting Concerns

✦Coaching, Wellbeing and Positive Psychology

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

Click any module to explore the detailed curriculum topics included in this certification.

Foundations and Professional Context of Certified Family and Marriage Counsellor

Certified Family and Marriage Counsellor: industry context, trends and professional standards
The helping relationship and its purpose
History and scope of counselling and coaching
Professional roles, boundaries and settings
Ethical principles and codes of practice
The self of the practitioner
Cultural competence and diversity
Confidentiality, consent and safeguarding
The evidence base for talking therapies
Wellbeing and the biopsychosocial model
Career pathways and professional development

Outcomes and Review

Evaluating coaching outcomes
Goal setting and behavioural change in coaching
Ethics, supervision and reflective practice
Analytical techniques and bias
Recovery capital and community
Case management and referral
Preparing financial statements
Financial reporting frameworks (IFRS/GAAP)
Interpreting financial statements
Integrated and sustainability reporting
Reporting quality and governance
Management accounts and dashboards
Budget vs actual and variance
Professional standards in the field
Coaching principles and ethics

Scope, Boundary and Referral

The boundary between coaching and therapy
Ethics, supervision and reflective practice
Contracting and the three-way agreement
Advertising and creative development
Cost and profitability analysis
Forecasting and planning
Reputation and crisis communications
Brand guidelines and consistency
Measuring brand health
Digital marketing strategy and channels
Content marketing and editorial planning
Data visualisation for finance
Decision support and insight
Social media and community management
Email marketing and automation

The Therapeutic Alliance

The working alliance and coaching presence
Questioning, listening and the coach’s restraint
Feedback, challenge and psychological safety in coaching
Relapse prevention planning
Communicating financial results
Psychodynamic and psychoanalytic approaches
Attachment and developmental theory
The coaching relationship
Managing boundaries and dual relationships
Strengths-based coaching
Group and team coaching
Peer support and consultation
Habits and behaviour design
Duty of care and risk management
Record-keeping and data protection

Contracting and Confidentiality

Contracting and the three-way agreement
Ethics, supervision and reflective practice
The boundary between coaching and therapy
Negotiation and closing techniques
Sales forecasting and territory planning
Mentoring, sponsorship and developmental relationships
Team coaching and the team as client
Cultural context and coaching across difference
Building and running a coaching practice
Clinical assessment and shared formulation
Therapeutic modalities and choosing an approach
Risk assessment and safeguarding in practice
Trauma-informed delivery and its limits
Working with ambivalence and motivation
Group facilitation and group process

Listening, Reflection and Restraint

Questioning, listening and the coach’s restraint
The working alliance and coaching presence
Cultural context and coaching across difference
Complaints, accountability and fitness to practise
Legal responsibilities and professional bodies
Client feedback and satisfaction
Evidence-based improvement
Lessons learned and development
Designing and facilitating groups
Values-based living
Coaching for resilience and wellbeing
Psychoeducation and workshops
Brand strategy, identity and architecture
Brand equity and positioning
Integrated marketing communications (IMC)

Ethics, Supervision and Safety

Ethics, supervision and reflective practice
The boundary between coaching and therapy
The working alliance and coaching presence
Stages of change and readiness
Designing an intervention or programme
Professional case study and presentation
Evidence-based practice
Risk assessment and safety planning
Goal setting and contracting
Treatment planning and review
Marketing technology and the stack
Presenting, demonstrating and proposing
Record keeping, notes and professional documentation
Remote and telephone practice
Endings, relapse and maintaining change

Communication Skills

Facilitation, training and public presentation skills
Communicating technical information to diverse audiences
Professional report writing and presentation
Peer review and expert feedback
Communication and interpersonal skills
Closed-loop feedback systems
Influencing and presenting insights
Professional and persuasive communication
Presenting and influencing
Crisis communications
Stakeholder communications
Presenting sourcing recommendations
Managing supplier communications
Managing sensitive communications
Presenting risk and recommendations

Development and Learning

Project management plan development
Schedule development and optimisation
Team development and effectiveness
Managing complexity and comorbidity
Complaint data and learning
Training and capability building
Development banking and project finance
Message development and testing
Supplier development and innovation
Continuing professional development
Measuring development impact
Managing resistance and capability building
Category management and strategy development
Supplier development and improvement
Agile delivery and iterative development

Groups and Facilitation

Group dynamics, facilitation and community mobilisation
Leading service teams
Stakeholder mapping and collaboration
Team leadership in customer service
Team leadership in banking operations
Innovation and fintech collaboration
Microfinance and group lending
Team leadership in technology
Facilitation skills and presence
Virtual and hybrid facilitation
Facilitation, coaching and mentoring
Servant leadership and self-organising teams
Facilitation and workshops
Virtual and distributed teams
Team leadership and motivation

Behaviour and Change

Behavioural and process addictions
Engagement and motivation
Change management and adoption
Engagement, motivation and energisers
Motivation and self-directed learning
Cost concepts, classification and behaviour
Regulatory change management
Motivation theories and engagement
Buyer behaviour and the customer journey
Negotiation tactics and behaviours
Variations, claims and delay: managing change on site
Organisational change management
Change and adoption in projects
Measuring change and project impact
Baseline setting and change control

Goals and Measurement

Dashboards and performance reporting
Capacity and performance management
Setting objectives, indicators and targets
Yield, productivity and profitability metrics
Linking CX to business performance
Net Promoter Score and satisfaction metrics
Performance management in service
Coaching for performance
Service quality and turnaround metrics
Credit risk measurement and mitigation
Sales performance and pipeline management
Brand health and measurement
Social performance and outreach
Investment principles and objectives
Metrics and reporting

Leadership Context

Data-driven decision-making
Field sales and territory management
Tender and bid management
Reporting to leadership
Team leadership in field and project settings
Implementation planning and risk management
Data-driven decision support and analytics
Quality management systems and audits
Omnichannel and channel management
Queue management and service flow
Workforce management and scheduling
Value and benefits management
Requirements gathering and management
Earned value management
Procurement and contract management

Culture and Inclusion

Building a customer-centric culture
Building a service culture
Building a culture of compliance
Financial inclusion and agency banking
Financial inclusion strategy
Learning cultures and the learning organisation
Building a coaching culture
Nomination, succession and diversity
The business case for diversity and inclusion
HR's role in culture, values and employer brand
Safety culture and leadership
Workplace and organisational contexts
Change talk and readiness
Goal setting and action planning
Service culture and brand promise

Client Relationships

Stakeholders and users of financial information
Stakeholders, agency and accountability
Trends: ESG, transparency and stakeholder capitalism
Shareholder and stakeholder rights
Employment relationship and the psychological contract
Contractor and visitor safety
Categories of spend and stakeholders
Influencing and negotiation with stakeholders
Contract types and risk allocation
Contract administration and variation
Contract performance and exit
Wealth, SME and corporate relationships
Stakeholder mapping and business partnering
Contract law and formation
Contract exit and renewal

Risk and Compliance

Governance of campaigns and spend
Managing price and discount governance
Managing growth, risk and resilience
Regulatory compliance and biosafety
Habit change and behaviour design
Regulatory compliance and market requirements
Governance of service standards
Governance of the CX programme
Regulatory and fair-treatment obligations
The regulatory landscape and central banking
Corporate governance in banks
Risk treatment and countermeasures
Intelligence-led risk assessment
Risk registers and reporting
Continuous risk monitoring

Evidence and Research

Accountability and follow-through
Portfolio of evidence and reflective practice
Service analytics and dashboards
Text and interaction analytics
Data privacy and consent
Data ethics and customer privacy
Data protection and customer privacy
Data, analytics and customer insight
Data analytics in audit
Evidence, judgement and scepticism
Data migration and cleansing
Translating insight into strategy
Meaning, purpose and values
Baseline surveys and data collection tools
Data quality, analysis and reporting

Wellbeing and Resilience

Business continuity and resilience
Working with organisations on wellbeing
Wellbeing and resilience coaching
Operational risk and resilience
Stress testing and scenario analysis
Wellbeing and holistic health strategy
Resilience, wellbeing and stress management
Outcome and process measures
Stress testing credit portfolios
Stress testing and scenarios
Wellbeing and personal-effectiveness learning
Crisis, resilience and contingency planning
Wellbeing, fatigue and psychosocial risk
Organisational resilience and adaptive strategy
Workplace wellbeing strategy

Workplace Context

Assurance engagements and standards
Measuring engagement and impact
Employee engagement models and drivers
The employee lifecycle and HR value chain
Strategic workforce planning and demand forecasting
Managing resistance and engagement
Communicating risk to the workforce
Worker engagement and empowerment
Community and tenant engagement
Workforce and shift management in retail
Strengths, flow and engagement
Structuring engagements: scope, deliverables and expectations
Managing engagement risk and professional liability
Stakeholder engagement strategy
Advocacy and policy engagement

Practice and Business

Business case and requirements
Value management and business value
Market analysis and environmental scanning
Go-to-market and channel strategy
Marketing planning and budgeting
Setting objectives and marketing KPIs
Marketing and sales: scope, roles and value
The marketing concept and customer orientation
The marketing mix and the 7 Ps
Aligning marketing and sales (smarketing)
Digital disruption and modern go-to-market
Aligning service to brand and business
Building the business case for CX
Voice of the customer to the business
The banking system, intermediation and financial markets

Digital Delivery

Agile and digital transformation projects
Emerging project technologies
Digital and data-driven go-to-market
Digital marketing strategy
Marketing technology stack
Scaling technologies and business models
Digital and market transformation
Digital advisory, e-extension and mobile services
Digital and self-service transformation
Self-service and digital support
Customer service technology stack
Digital procurement and the future of the profession
Equipment and technology
Vendor selection and managing technology suppliers
Digital user experience and accessibility

Programme Delivery

Project data, reporting and analytics
Automation in project delivery
AI and predictive project analytics
Programme management principles
Programme governance and assurance
Measuring programme success
Evidence-based practice and research literacy
Campaign planning and execution
Account planning and whitespace analysis
Leading campaigns and sales projects
Data, records and confidentiality tech
Scenario planning and foresight
Leading procurement projects and change
Negotiation strategy and planning
Leading security projects and change

Community and Family Context

Risk, protective and social factors
Sustainability and social impact in projects
Corporate social responsibility and community impact
Social media customer care
Corporate social responsibility communications
Community and lifelong learning
Environmental, social and governance (ESG)
Corporate responsibility and community
Social media management: platforms, communities and algorithms
Measurement and analytics for media and social campaigns
Community natural-resource governance
Community engagement and equity
Social and digital PR
Family intervention planning
Practice management systems

Health Context

Health, safety and compliance in delivery
Customer and brand health metrics
Healthy work design
Absence and health management
Confidentiality and health data
Psychometric and screening tools
Health records, data and confidentiality
Public health programmes: prevention and outreach
Ethics of technology in practice
Healthcare quality, safety and accreditation
Health financing: budgets, insurance and out-of-pocket realities
Procurement and stock management for health commodities
Absence, capability and ill-health management
Leadership impact and organisational health metrics

Standards and Quality

Sustainability certification and standards
Traceability, recall and quality assurance systems
Roles, standards and professional conduct
Quality monitoring and coaching
Continuous improvement in service
Driving measurable service improvement
Designing a service or experience improvement
Coaching and quality monitoring
Continuous improvement and lean banking
Driving measurable banking improvement
Quality assurance of audit
Professional standards and continuing development
Continuous improvement and learning organisations
Process improvement and lean thinking
Quality management and standards

Conflict and Resistance

Conflicts of interest management
Conflicts of interest and related-party transactions
Conflict resolution and mediation
Conflicts of interest and fairness
Difficult conversations and feedback
Negotiation and conflict resolution
Negotiation and closing
Property viewings, offers and negotiation to close
Managing risk and difficult cases
Managing difficult conversations
Managing resistance and readiness
Negotiation with clients and partners
Managing difficult customers
Negotiation with buyers, suppliers and financiers
Conflict resolution over land, water and resources

Records and Reporting

Transaction monitoring and suspicious reporting
Regulatory reporting and audits
Professional and technical documentation
Process and control documentation
Control monitoring and reporting
Tender planning and documentation
Professional report and presentation
Board reporting and investor relations
Management reporting and decision support
Board reporting and information flows
Governance of ESG and reporting
Management and board reporting
Environmental monitoring and reporting
Incident reporting and record-keeping
Emerging tools and innovation

Coaching Practice

Measuring coaching outcomes
Sales enablement and coaching
Measuring coaching and mentoring impact
Coaching models and frameworks (GROW)
Mentoring and sponsorship
Solvency, capital and prudential supervision
Derivatives and risk instruments
Control environment and risk assessment
Governance and the three lines model
Fraud risk and controls
Risk-based audit planning

Ethics and Safeguarding

Ethics and fair customer treatment
Professional ethics in customer service
Responsible and ethical service
Ethics and integrity in banking
Professional ethics and banking conduct
Ethics and independence
Ethics in communications
Ethics and suitability
Ethics and professional standards in finance
Ethics, confidentiality and professional conduct in HR
Ethics and duty of care
Sustaining ethical, effective practice
Ethical frameworks and codes of practice
Driving effective, ethical outcomes
Ethical, risk and feasibility considerations

Professional Leadership Practice

Working with referrers and multidisciplinary teams
Management review and improvement
Safety culture, leadership and behaviour
Environmental management and pollution control
Leadership versus management and when each is needed
Situational and adaptive leadership
Values, purpose and authentic leadership
Strategic leadership at scale
Ethical leadership and integrity
Diversity, inclusion and inclusive leadership
360-degree feedback and leadership assessment
Influencing and safety leadership
Communicating with families and carers
Environmental management systems (ISO 14001)
Self-awareness and the leader's identity

Learning Outcomes

What You Will Achieve

Outcomes and Review — applied to your own work
Scope, Boundary and Referral — applied to your own work
The Therapeutic Alliance — applied to your own work
Contracting and Confidentiality — applied to your own work
Listening, Reflection and Restraint — applied to your own work
Ethics, Supervision and Safety — applied to your own work

Enrolment Process

How to Get Certified

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Step 3: Study in the GLI Learning Portal

Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

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Frequently Asked Questions

Common Questions

What is the CFMX2 certification?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised counselling, coaching and ethical practice standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

Who should enrol in the CFMX2?

This certification is ideal for Counsellors and Therapists, Coaches and Wellbeing Practitioners, Social and Community Workers and Helping-Profession Practitioners, and other professionals seeking to formalise their expertise in counselling, coaching and psychological wellbeing with a globally recognised credential.

How long does the CFMX2 certification take to complete?

The programme is structured over 11 Week and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CFMX2 internationally recognised?

What is the cost of the CFMX2 certification?

The Certified Family and Marriage Counsellor is offered in two formats: Self-Paced at USD 399 and Live Virtual at USD 599. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CFMX2 certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CFMX2?

The Certified Family and Marriage Counsellor is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CFMX2?

The Certified Family and Marriage Counsellor carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CFMX2 while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CFMX2?

Graduates progress towards senior counselling, clinical and practice-leadership roles. The CFMX2 strengthens your expertise in counselling, coaching and psychological wellbeing and positions you for advancement across clinics, NGOs, schools, community organisations and private practice.

Certified Family and Marriage Counsellor

Certified Family and Marriage Counsellor

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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