How long does this certification take?

The programme takes 11 Week and can be completed self-paced or with live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications carry CPD credits and are internationally recognised.

What level is this certification?

This is a Advanced Level certification.

Email info@leadership.co.ke, WhatsApp +254 722 223 084, or fill in the enrolment form on this page.

What is included in the fee?

All study materials, study guide, examination, digital certificate and badge. Live option adds tutor sessions and priority support.

Certified Public Relations and Communications Expert (CPUB3) | Online Certification

Executive Summary

Certified Public Relations and Communications Expert

Designed for today’s high-impact professionals, the Certified Public Relations and Communications Expert (CPUB3) delivers a rigorous Advanced-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 11 Week programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CPUB3 holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Public Relations and Communications Expert

Acronym

CPUB3

Who Should Enrol?

Sales and Marketing Executives
Brand and Product Managers
Business Development Professionals
Account and Media-Relations Managers

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior marketing, sales and commercial leadership roles

Professional Recognition

Credential aligned with recognised marketing, brand and sales professional standards

Operational Excellence

Apply world-class frameworks to improve performance and outcomes

Strategic Thinking

Develop the analytical and strategic skills demanded at the executive level

Compliance Readiness

Master the standards, compliance and ethical governance central to marketing strategy

Global Employability

Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Public Relations Architecture

✦Media Relations

✦Press Office Systems

✦Reputation Monitoring

✦Digital Public Relations

✦Media Sentiment Analysis

Course Curriculum

Programme Modules

The full programme, module by module.

Core CurriculumModules 1–20 · specific to Certified Public Relations and Communications Expert · module 20 is the capstone

1

Public Relations Architecture

Public relations and reputation: earning coverage and managing the story · Managing in sector context: regulated, public and frontline settings · Public relations and media relations · Public relations principles

2

Corporate Reputation Systems

Corporate communication and reputation · Brand: identity, equity and reputation over time · Brand and reputation as strategic assets · Reputation and crisis communications

3

Stakeholder Relations

Stakeholder communications · Media relations and outreach · Board reporting and investor relations · Investor relations and market communication

4

Media Relations

Media relations and being interviewed · Paid media and display · Social media and community · Paid media, search and display

5

Public Information Campaigns

Records, documents and information governance · Campaigns, advertising and integrated communication · Public and B2B service delivery: experience where the customer cannot leave · Public warning and risk communication: what to say, who says it and when

6

Public Affairs

Public administration, service delivery and citizen engagement · Contract oversight in the public sector · Public financial management and the budget cycle · Citizen-centred public service delivery

7

Press Office Systems

Administrative systems: records, workflow and office operations · Office information systems and administrative data · Product launch and go-to-market sequencing · Market research and intelligence

8

Public Statements

Public service management and accountability to citizens · Managing sensitive communications · Communications and coordination · Expert reporting and courts

9

PR Event Systems

Competitive and market intelligence · Cross-functional collaboration with product and service · Market and price information systems · Digital and market transformation

10

Reputation Monitoring

Supply market analysis · Qualitative research: interviews, focus groups and what they can and cannot tell you · Brand architecture and portfolio: how brands relate to each other · Product management: roadmap, lifecycle and the discipline of saying no

11

Media Opportunity Management

Qualification: deciding which opportunities deserve effort · Opportunity identification, screening and prioritisation · Pipeline and opportunity management · Market entry modes and partner selection

12

Community Relations

Community, nonprofit and volunteer management · Supply market analysis and sourcing strategy · Supplier market analysis and competition · Research design: matching the question to the study

13

Digital Public Relations

Digital financial services, mobile money and agent networks · Digital marketing strategy · Digital marketing strategy and channels · Digital business development and social selling

14

Influencer and Media Interfaces

Social media management and community · Influencer and affiliate marketing · Search engine optimisation (SEO) · Conversion rate optimisation

15

PR Measurement

Partnerships, alliances and channel development · Key account management and growing existing clients · Measuring business development performance · Segmentation, targeting and the useful segment

16

Media Sentiment Analysis

Discovery: diagnostic questioning and needs analysis · Handling objections · Negotiation and closing · Territory and quota planning

17

Reputation Risk Interfaces

Value propositions and competitive positioning · Proposals, bids and winning submissions · Account management, retention and growth · Channel, distribution and trade selling

18

PR Programme Evaluation

Leadership development: designing programmes that transfer · Evaluation design: attribution, comparison and honest claims · Discovery interviews and evidence gathering · Sustainability and social impact in projects

19

PR Performance Optimisation

Performance management in sales · Sales management: coaching, cadence and performance · Anti-bribery and integrity in selling · ROI, CAC and lifetime value

20

Public Relations Strategy Project

Marketing strategy and the mix · Pricing strategy · Marketing strategy: segmentation, targeting and positioning · Corporate social responsibility and community impact

Professional ElectivesModules 21–30 · common to all GLI certifications · broaden your professional range

21

Strategic Communication and Executive Presentation

Vision, purpose and translating direction into work · Audience-centred communication and message structure · Executive leadership: the board interface and enterprise stewardship · Persuasive structure: framing, evidence and the ask

22

Leadership and Team Effectiveness

Leadership identity, style and the limits of style · Leadership assessment, feedback and continuous self-review · What critical reasoning is and what it is not · Situational and adaptive leadership

23

Analytical Thinking and Evidence-Based Reasoning

Creativity and critical-thinking development · Analytical techniques and bias · Evidence-based improvement · Problem framing: symptoms, definition and scope

24

Professional Decision-Making

Managerial decision-making, bias and decision rights · Escalation and decision-making · Decision support: briefs, options and judgement under pressure · Decision frameworks: criteria, weighting and trade-offs

25

Negotiation, Influence and Stakeholder Management

Negotiation preparation: interests, options and the walk-away · Power, followership and organisational politics · Negotiation: preparation, interests and value creation · Concessions, anchoring and the shape of a bargain

26

Project and Execution Management

Proposals, bids and the business case · Project roles and the project manager · Developing the project business case · Planning, scheduling and personal workflow systems

27

Financial Literacy for Professionals

Financial reporting standards and their application · Financial management for the operating manager · Liquidity, funding and balance sheet management · Management accounting: costing, budgeting and decision support

28

Digital Skills, AI and Technology for Professionals

Digital workplace, collaboration and user support · Productivity, collaboration and workflow tools · Tools for interaction and collaboration · Working with data: quality, interpretation and honest presentation

29

Ethics, Governance and Professional Accountability

Ethical leadership: integrity, tolerated behaviour and moral courage · Ethics, conduct and speaking up · Business development risk, ethics and integrity · AI for managers: adoption, oversight and governance

30

Personal Effectiveness, Productivity and Career Growth

Emotional competence: awareness, regulation and expression · Self-awareness, strengths and the accuracy of self-image · Emotional intelligence and self-regulation · Priority: outcomes, importance and the urgency trap

Every module opens in the learning portal with its full lesson set, worked examples, further reading and video masterclasses. 30 modules · 150 lessons.

Learning Outcomes

What You Will Achieve

Establish a comprehensive understanding of Certified Public Relations and Communications Expert principles aligned with recognised marketing, brand and sales professional standards
Apply evidence-based methods to improve marketing strategy, brand management and sales performance
Master marketing strategy, segmentation and positioning and brand management and integrated communications
Apply sales process, pipeline and account management and digital marketing, content and campaigns in real-world settings
Lead risk management, quality and compliance relevant to your field
Design stakeholder engagement and professional communication strategies
Use data-driven decision-making and performance-measurement tools effectively
Apply internationally recognised best practice to advance your career in marketing strategy

Enrolment Process

How to Get Certified

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Step 1: Choose Your Certification

You are viewing Certified Public Relations and Communications Expert — one of GLI's 1,990+ globally recognised professional certifications.

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Step 2: Enrol & Pay Online — Instantly

Click Enrol & Study Online to register and pay securely via Paystack, Visa, Mastercard, M-Pesa or bank transfer. Access is granted the moment payment is confirmed.

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Step 3: Study in the GLI Learning Portal

Work through 15 structured modules and 75 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

🎓 Enrol & Study Online — Instant Access

Secure checkout · Instant LMS access · Globally verifiable certificate

Frequently Asked Questions

Common Questions

What is the CPUB3 certification?

The Certified Public Relations and Communications Expert (CPUB3) is a Advanced-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CPUB3?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CPUB3 certification take to complete?

The programme is structured over 11 Week and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CPUB3 internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CPUB3 certification?

The Certified Public Relations and Communications Expert is offered in two formats: Self-Paced at USD 399 and Live Virtual at USD 599. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CPUB3 certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CPUB3?

The Certified Public Relations and Communications Expert is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CPUB3?

The Certified Public Relations and Communications Expert carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CPUB3 while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CPUB3?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CPUB3 strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Graduate Voices

What Our Alumni Say

“

The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

Marketing Director

Private Sector

“

GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

Brand Manager

NGO Sector

“

I earned my CPUB3 while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

Head of Sales

Government

Certified Public Relations and Communications Expert

Certified Public Relations and Communications Expert

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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