How long does this certification take?

The programme takes 11 Week and can be completed self-paced or with live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications carry CPD credits and are internationally recognised.

What level is this certification?

This is a Advanced Level certification.

Email info@leadership.co.ke, WhatsApp +254 722 223 084, or fill in the enrolment form on this page.

What is included in the fee?

All study materials, study guide, examination, digital certificate and badge. Live option adds tutor sessions and priority support.

Certified Data-Driven Marketing and Analytics Expert (CDTA2) | Online Certification

Executive Summary

Certified Data-Driven Marketing and Analytics Expert

The Certified Data-Driven Marketing and Analytics Expert (CDTA2) is a globally recognised Advanced-level professional certification by the Global Leadership Institute (GLI), purpose-built for professionals seeking to establish and demonstrate mastery in sales strategy, market development, and brand management.

Developed in alignment with CIM, AMA and HubSpot Marketing Standards, the 11 Week curriculum bridges theory and practice, enabling participants to immediately translate learning into measurable professional results.

Graduates of the CDTA2 programme are equipped to lead with authority, deliver results with precision, and navigate sales strategy, market development, and brand management with confidence. The certification is valued by employers in the private sector, public service, NGOs, and international organisations worldwide.

Programme Overview

Certification at a Glance

Certification

Certified Data-Driven Marketing and Analytics Expert

Acronym

CDTA2

Who Should Enrol?

Customer Success Managers
Advertising and PR Professionals
Marketing Managers and Officers
Account Managers and Key Account Executives

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Unlock new career opportunities and accelerate your path to senior leadership

Professional Recognition

Earn an internationally recognised credential that validates your expertise

Operational Excellence

Apply world-class frameworks to improve performance and outcomes

Strategic Thinking

Develop the analytical and strategic skills demanded at the executive level

Compliance Readiness

Navigate regulatory requirements and governance obligations with confidence

Global Employability

Credential recognised by employers across 85+ countries

Competency Framework

Core Competencies You Will Develop

✦Strategic Marketing and Brand Management

✦Digital Marketing and SEO

✦Sales Strategy and CRM

✦Customer Acquisition and Retention

✦Market Research and Consumer Insights

✦Marketing Analytics and ROI Measurement

Course Curriculum

Programme Modules

Click any module to explore the detailed curriculum topics included in this certification.

Foundations and Strategic Context of Certified Data-Driven Marketing and Analytics Expert

Certified Data-Driven Marketing and Analytics Expert: industry context, trends and professional standards
Core principles and theoretical foundations
International standards and best practice frameworks
Strategic planning and implementation methodology
Risk identification, assessment and mitigation
Performance measurement and KPI development
Stakeholder communication and reporting
Technology tools and digital applications
Case studies: African and global examples
Regulatory compliance and governance requirements
Practical workshop and applied exercises
Peer learning, group discussions and scenario analysis

Sales Strategy and Pipeline Management

Certified Data-Driven Marketing and Analytics Expert: industry context, trends and professional standards
Strategic planning and implementation methodology
Risk identification, assessment and mitigation
Performance measurement and KPI development
Stakeholder communication and reporting
Technology tools and digital applications
Case studies: African and global examples
Regulatory compliance and governance requirements
Practical workshop and applied exercises
Peer learning, group discussions and scenario analysis
Assessment, reflection and continuous improvement
Core principles and theoretical foundations

Consultative Selling and Negotiation Mastery

Certified Data-Driven Marketing and Analytics Expert: industry context, trends and professional standards
Assessment, reflection and continuous improvement
Core principles and theoretical foundations
International standards and best practice frameworks
Strategic planning and implementation methodology
Risk identification, assessment and mitigation
Performance measurement and KPI development
Stakeholder communication and reporting
Technology tools and digital applications
Case studies: African and global examples
Regulatory compliance and governance requirements
Practical workshop and applied exercises

Digital Marketing and Social Media Strategy

Certified Data-Driven Marketing and Analytics Expert: industry context, trends and professional standards
Stakeholder communication and reporting
Technology tools and digital applications
Case studies: African and global examples
Regulatory compliance and governance requirements
Practical workshop and applied exercises
Peer learning, group discussions and scenario analysis
Assessment, reflection and continuous improvement
Core principles and theoretical foundations
International standards and best practice frameworks
Strategic planning and implementation methodology
Risk identification, assessment and mitigation

Brand Management and Customer Experience

Certified Data-Driven Marketing and Analytics Expert: industry context, trends and professional standards
Assessment, reflection and continuous improvement
Core principles and theoretical foundations
International standards and best practice frameworks
Strategic planning and implementation methodology
Risk identification, assessment and mitigation
Performance measurement and KPI development
Stakeholder communication and reporting
Technology tools and digital applications
Case studies: African and global examples
Regulatory compliance and governance requirements
Practical workshop and applied exercises

Content Marketing and Copywriting

Certified Data-Driven Marketing and Analytics Expert: industry context, trends and professional standards
Risk identification, assessment and mitigation
Performance measurement and KPI development
Stakeholder communication and reporting
Technology tools and digital applications
Case studies: African and global examples
Regulatory compliance and governance requirements
Practical workshop and applied exercises
Peer learning, group discussions and scenario analysis
Assessment, reflection and continuous improvement
Core principles and theoretical foundations
International standards and best practice frameworks

Data-Driven Marketing and Analytics

Certified Data-Driven Marketing and Analytics Expert: industry context, trends and professional standards
Risk identification, assessment and mitigation
Performance measurement and KPI development
Stakeholder communication and reporting
Technology tools and digital applications
Case studies: African and global examples
Regulatory compliance and governance requirements
Practical workshop and applied exercises
Peer learning, group discussions and scenario analysis
Assessment, reflection and continuous improvement
Core principles and theoretical foundations
International standards and best practice frameworks

Key Account and Customer Relationship Management

Certified Data-Driven Marketing and Analytics Expert: industry context, trends and professional standards
Technology tools and digital applications
Case studies: African and global examples
Regulatory compliance and governance requirements
Practical workshop and applied exercises
Peer learning, group discussions and scenario analysis
Assessment, reflection and continuous improvement
Core principles and theoretical foundations
International standards and best practice frameworks
Strategic planning and implementation methodology
Risk identification, assessment and mitigation
Performance measurement and KPI development

Email Marketing, Marketing Automation and Lead Nurturing

Certified Data-Driven Marketing and Analytics Expert: industry context, trends and professional standards
Regulatory compliance and governance requirements
Practical workshop and applied exercises
Peer learning, group discussions and scenario analysis
Assessment, reflection and continuous improvement
Core principles and theoretical foundations
International standards and best practice frameworks
Strategic planning and implementation methodology
Risk identification, assessment and mitigation
Performance measurement and KPI development
Stakeholder communication and reporting
Technology tools and digital applications

Account Management and Key Account Strategy

Certified Data-Driven Marketing and Analytics Expert: industry context, trends and professional standards
Core principles and theoretical foundations
International standards and best practice frameworks
Strategic planning and implementation methodology
Risk identification, assessment and mitigation
Performance measurement and KPI development
Stakeholder communication and reporting
Technology tools and digital applications
Case studies: African and global examples
Regulatory compliance and governance requirements
Practical workshop and applied exercises
Peer learning, group discussions and scenario analysis

Public Relations, Corporate Communications and Media Relations

Certified Data-Driven Marketing and Analytics Expert: industry context, trends and professional standards
International standards and best practice frameworks
Strategic planning and implementation methodology
Risk identification, assessment and mitigation
Performance measurement and KPI development
Stakeholder communication and reporting
Technology tools and digital applications
Case studies: African and global examples
Regulatory compliance and governance requirements
Practical workshop and applied exercises
Peer learning, group discussions and scenario analysis
Assessment, reflection and continuous improvement

Influencer Marketing, Partnerships and Channel Management

Certified Data-Driven Marketing and Analytics Expert: industry context, trends and professional standards
Performance measurement and KPI development
Stakeholder communication and reporting
Technology tools and digital applications
Case studies: African and global examples
Regulatory compliance and governance requirements
Practical workshop and applied exercises
Peer learning, group discussions and scenario analysis
Assessment, reflection and continuous improvement
Core principles and theoretical foundations
International standards and best practice frameworks
Strategic planning and implementation methodology

Learning Outcomes

What You Will Achieve

Apply a comprehensive understanding of Certified Data-Driven Marketing and Analytics Expert principles aligned with CIM, AMA and HubSpot Marketing Standards
Demonstrate evidence-based strategies to improve sales strategy, market development, and brand management outcomes
Develop risk management frameworks and compliance requirements relevant to Certified Data-Driven Marketing and Analytics Expert
Demonstrate stakeholder engagement plans and professional communication strategies
Design data-driven decision-making tools and performance measurement systems for Certified Data-Driven Marketing and Analytics Expert
Design internationally recognised best practices from CIM, AMA and HubSpot Marketing Standards into daily professional work
Build a professional development portfolio demonstrating mastery of Certified Data-Driven Marketing and Analytics Expert competencies
Monitor cross-functional teams and organisational systems aligned to Certified Data-Driven Marketing and Analytics Expert principles
Demonstrate emerging trends, technologies and innovations relevant to Certified Data-Driven Marketing and Analytics Expert
Design governance, accountability and ethical standards within your area of practice
Create continuous improvement processes using globally validated quality frameworks
Apply professional networks and collaborate with peers across Africa and internationally

Enrolment Process

How to Get Certified

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Step 1: Choose Your Certification

You are viewing Certified Data-Driven Marketing and Analytics Expert — one of GLI's 1,990+ globally recognised professional certifications.

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Step 2: Enrol & Pay Online — Instantly

Click Enrol & Study Online to register and pay securely via Paystack, Visa, Mastercard, M-Pesa or bank transfer. Access is granted the moment payment is confirmed.

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Step 3: Study in the GLI Learning Portal

Work through 15 structured modules and 75 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

🎓 Enrol & Study Online — Instant Access

Secure checkout · Instant LMS access · Globally verifiable certificate

Frequently Asked Questions

Common Questions

What is the CDTA2 certification?

The Certified Data-Driven Marketing and Analytics Expert (CDTA2) is a Advanced-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in sales strategy, market development, and brand management with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CDTA2?

This certification is ideal for Customer Success Managers, Advertising and PR Professionals, Marketing Managers and Officers, and other professionals seeking to formalise their expertise in certified data-driven marketing and analytics expert with a globally recognised credential.

How long does the CDTA2 certification take to complete?

The programme is structured over 11 Week and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CDTA2 internationally recognised?

Yes. GLI certifications are recognised across 85+ countries and are aligned with CIM, AMA and HubSpot Marketing Standards. Graduates receive a digital certificate, physical certificate, and digital badge, all valid for professional use internationally.

What is the cost of the CDTA2 certification?

The Certified Data-Driven Marketing and Analytics Expert is offered in two formats: Self-Paced at USD 399 and Live Virtual at USD 599. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CDTA2 certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CDTA2?

The Certified Data-Driven Marketing and Analytics Expert is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CDTA2?

The Certified Data-Driven Marketing and Analytics Expert carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including SHRM, CIPD, CIPS, PMI, IIA and other recognised professional associations.

Can I study the CDTA2 while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CDTA2?

CDTA2 certified professionals report significant career advancement, including promotions, salary increases, and expanded responsibilities. The credential positions you as a qualified expert in sales strategy, market development, and brand management, opening doors to senior roles in the private sector, public service, NGOs, and international organisations.

Certified Data-Driven Marketing and Analytics Expert

Certified Data-Driven Marketing and Analytics Expert

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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