What is the Certified Crisis Communication Professional?

The Certified Crisis Communication Professional is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Sales & Marketing.

How long does this certification take?

The programme is 10 Week and can be completed at your own pace through our self-paced online option, or alongside live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications are internationally recognised and carry CPD credits, making them valuable for career advancement worldwide.

What level is this certification?

This is a Advanced Level certification, suitable for professionals with relevant experience or background in the field.

You can enrol by emailing info@leadership.co.ke, contacting us via WhatsApp at +254 722 223 084, or filling the enrolment form below.

Certified Crisis Communication Professional (CCRCP) | Online Certification

Executive Summary

Certified Crisis Communication Professional

Designed for today’s high-impact professionals, the Certified Crisis Communication Professional (CCRCP) delivers a rigorous Advanced-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 10 Week programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CCRCP holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Crisis Communication Professional

Acronym

CCRCP

Who Should Enrol?

Sales and Marketing Executives
Brand and Product Managers
Business Development Professionals
Account and Media-Relations Managers

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior marketing, sales and commercial leadership roles

Professional Recognition

Credential aligned with recognised marketing, brand and sales professional standards

Operational Excellence

Apply world-class frameworks to improve performance and outcomes

Strategic Thinking

Develop the analytical and strategic skills demanded at the executive level

Compliance Readiness

Master the standards, compliance and ethical governance central to marketing strategy

Global Employability

Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Crisis Communication Architecture

✦Crisis Information Flows

✦Stakeholder Crisis Information

✦Crisis Rumour Management

✦Crisis Escalation

✦Crisis Reputation Interfaces

Course Curriculum

Programme Modules

The full programme, module by module.

Core CurriculumModules 1–20 · specific to Certified Crisis Communication Professional · module 20 is the capstone

1

Crisis Communication Architecture

Crisis communication · Crisis and reputation communication · Reputation and crisis communications · Workplace and interpersonal communication

2

Crisis Communication Planning

Demand planning, forecasting and the distortion of signals · Crisis, resilience and contingency planning · Communication planning and management · Managing sensitive and crisis messaging

3

Crisis Message Structures

Executive communication: message, audience and the courage to be clear · Marketing strategy and the mix · Brand strategy, identity and equity · Pricing strategy

4

Crisis Information Flows

Records, documents and information governance · Campaign planning and execution · Content marketing and editorial planning · Territory and quota planning

5

Crisis Spokesperson Systems

Media relations and being interviewed · Managerial communication: briefing, listening and difficult conversations · Shift handover and production communication · Virtual and hybrid communication

6

Media Crisis Interfaces

Paid media and display · Social media and community · Public relations and media relations · Paid media, search and display

7

Stakeholder Crisis Information

Land-use planning and management · Nutrient management planning and the 4R framework · Land-use planning, capability and degradation management · Corporate social responsibility and community impact

8

Crisis Holding Statements

Collections strategy · Communications strategy and planning · Content and channel planning · Corporate social responsibility communications

9

Crisis Update Systems

National development planning and public investment · Social impact: defining, planning and demonstrating it · Social value: planning and accounting for wider benefit · Corporate governance principles and purpose

10

Crisis Rumour Management

Corporate objectives and shareholder value · Financial strategy and capital allocation · Corporate governance and the finance role · Mergers, funding and growth strategy

11

Digital Crisis Communication

Digital financial services, mobile money and agent networks · Digital disruption and modern go-to-market · Digital business development and social selling · Digital marketing, content and channel performance

12

Crisis Monitoring

Workforce planning and critical-role risk · Workforce planning and the capability gap · Policy, planning and objectives · Discovery-driven planning and assumption testing

13

Crisis Escalation

Competitive strategy and positioning · Scenario planning and foresight · Aligning teams around strategy · Strategy execution and the balanced scorecard

14

Crisis Communication Protocols

Exposure measurement and sampling strategy · Digital transformation and IT strategy · Designing a sourcing or supply strategy · Category management and strategy development

15

Crisis Response Simulation

Space planning and workplace design · Corporate responsibility and community · Protective operations planning · Account planning and whitespace

16

Crisis Reputation Interfaces

Brand: identity, equity and reputation over time · Corporate communication and reputation · Brand and reputation as strategic assets · Brand, reputation and communications

17

Crisis Communication Metrics

Funnel, pipeline and conversion metrics · Customer and brand health metrics · Sales analytics and metrics · The strategic planning cycle: from environment scan to approved plan

18

Post-Crisis Communication Review

Event planning timelines, run sheets and production schedules · Capacity planning and line balancing · Mine planning and methods: surface and underground · Content strategy across platforms

19

Crisis Communication Recovery

Continuity, disruption and organisational resilience · Resilience: recovery, adaptability and sustainable performance · Complaint handling and service recovery · Service recovery: complaints, resolution and what restores trust

20

Crisis Communication Strategy Project

Communication strategy: audience, message and channel · Writing reports and business documents that get read · Working and communicating in virtual settings · Opportunity identification, screening and prioritisation

Professional ElectivesModules 21–30 · common to all GLI certifications · broaden your professional range

21

Strategic Communication and Executive Presentation

Vision, purpose and translating direction into work · Audience-centred communication and message structure · Executive leadership: the board interface and enterprise stewardship · Persuasive structure: framing, evidence and the ask

22

Leadership and Team Effectiveness

Leadership identity, style and the limits of style · Leadership assessment, feedback and continuous self-review · What critical reasoning is and what it is not · Situational and adaptive leadership

23

Analytical Thinking and Evidence-Based Reasoning

Creativity and critical-thinking development · Analytical techniques and bias · Evidence-based improvement · Problem framing: symptoms, definition and scope

24

Professional Decision-Making

Managerial decision-making, bias and decision rights · Escalation and decision-making · Decision support: briefs, options and judgement under pressure · Decision frameworks: criteria, weighting and trade-offs

25

Negotiation, Influence and Stakeholder Management

Negotiation preparation: interests, options and the walk-away · Power, followership and organisational politics · Negotiation: preparation, interests and value creation · Concessions, anchoring and the shape of a bargain

26

Project and Execution Management

Proposals, bids and the business case · Project roles and the project manager · Developing the project business case · Planning, scheduling and personal workflow systems

27

Financial Literacy for Professionals

Financial reporting standards and their application · Financial management for the operating manager · Liquidity, funding and balance sheet management · Management accounting: costing, budgeting and decision support

28

Digital Skills, AI and Technology for Professionals

Digital workplace, collaboration and user support · Productivity, collaboration and workflow tools · Tools for interaction and collaboration · Working with data: quality, interpretation and honest presentation

29

Ethics, Governance and Professional Accountability

Ethical leadership: integrity, tolerated behaviour and moral courage · Ethics, conduct and speaking up · Business development risk, ethics and integrity · AI for managers: adoption, oversight and governance

30

Personal Effectiveness, Productivity and Career Growth

Emotional competence: awareness, regulation and expression · Self-awareness, strengths and the accuracy of self-image · Emotional intelligence and self-regulation · Priority: outcomes, importance and the urgency trap

Every module opens in the learning portal with its full lesson set, worked examples, further reading and video masterclasses. 30 modules · 150 lessons.

Learning Outcomes

What You Will Achieve

Establish a comprehensive understanding of Certified Crisis Communication Professional principles aligned with recognised marketing, brand and sales professional standards
Apply evidence-based methods to improve marketing strategy, brand management and sales performance
Master marketing strategy, segmentation and positioning and brand management and integrated communications
Apply sales process, pipeline and account management and digital marketing, content and campaigns in real-world settings
Lead risk management, quality and compliance relevant to your field
Design stakeholder engagement and professional communication strategies
Use data-driven decision-making and performance-measurement tools effectively
Apply internationally recognised best practice to advance your career in marketing strategy

Enrolment Process

How to Get Certified

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Step 1: Choose Your Certification

You are viewing Certified Crisis Communication Professional — one of GLI's 1,990+ globally recognised professional certifications.

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Step 2: Enrol & Pay Online — Instantly

Click Enrol & Study Online to register and pay securely via Paystack, Visa, Mastercard, M-Pesa or bank transfer. Access is granted the moment payment is confirmed.

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Step 3: Study in the GLI Learning Portal

Work through 15 structured modules and 75 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

🎓 Enrol & Study Online — Instant Access

Secure checkout · Instant LMS access · Globally verifiable certificate

Frequently Asked Questions

Common Questions

What is the CCRCP certification?

The Certified Crisis Communication Professional (CCRCP) is a Advanced-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CCRCP?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CCRCP certification take to complete?

The programme is structured over 10 Week and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CCRCP internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CCRCP certification?

The Certified Crisis Communication Professional is offered in two formats: Self-Paced at USD 449 and Live Virtual at USD 649. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CCRCP certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CCRCP?

The Certified Crisis Communication Professional is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CCRCP?

The Certified Crisis Communication Professional carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CCRCP while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CCRCP?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CCRCP strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Graduate Voices

What Our Alumni Say

“

The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

Marketing Director

Private Sector

“

GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

Brand Manager

NGO Sector

“

I earned my CCRCP while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

Head of Sales

Government

Certified Crisis Communication Professional

Certified Crisis Communication Professional

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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