What is the Certified Communication Skills Trainer?

The Certified Communication Skills Trainer is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Sales & Marketing.

How long does this certification take?

The programme is 9 Week and can be completed at your own pace through our self-paced online option, or alongside live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications are internationally recognised and carry CPD credits, making them valuable for career advancement worldwide.

What level is this certification?

This is a Intermediate Level certification, suitable for professionals with relevant experience or background in the field.

You can enrol by emailing info@leadership.co.ke, contacting us via WhatsApp at +254 722 223 084, or filling the enrolment form below.

Certified Communication Skills Trainer (CCST) | Online Certification

Executive Summary

Certified Communication Skills Trainer

Designed for today’s high-impact professionals, the Certified Communication Skills Trainer (CCST) delivers a rigorous Intermediate-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 9 Week programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CCST holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Communication Skills Trainer

Acronym

CCST

Who Should Enrol?

Inclusion and Access in Delivery — applied to your own work
Assessing What Participants Can Do — applied to your own work
Transfer After the Session — applied to your own work
Delivering Digitally and Blended — applied to your own work
Facilitating Real Rooms — applied to your own work
Practice Over Coverage — applied to your own work

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior marketing, sales and commercial leadership roles

Professional Recognition

Credential aligned with recognised marketing, brand and sales professional standards

Operational Excellence

Apply world-class frameworks to improve performance and outcomes

Strategic Thinking

Develop the analytical and strategic skills demanded at the executive level

Compliance Readiness

Master the standards, compliance and ethical governance central to marketing strategy

Global Employability

Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Marketing Strategy, Segmentation and Positioning

✦Brand Management and Integrated Communications

✦Sales Process, Pipeline and Account Management

✦Digital Marketing, Content and Campaigns

✦Customer Insight, Analytics and Growth

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

Click any module to explore the detailed curriculum topics included in this certification.

Foundations and Strategic Context of Certified Communication Skills Trainer

Certified Communication Skills Trainer: industry context, trends and professional standards
Marketing and sales: scope, roles and value
The marketing concept and customer orientation
The marketing mix and the 7 Ps
Buyer behaviour and the customer journey
The sales function and revenue engine
Aligning marketing and sales (smarketing)
Professional standards and ethics
Digital disruption and modern go-to-market
Brand and reputation as strategic assets
Career pathways and professional development

Inclusion and Access in Delivery

Inclusive learning and accessibility
Facilitation in mixed-ability, multilingual rooms
Digital, blended and low-bandwidth delivery
Individual development planning
Peer learning and communities of practice
Reflective practice and journaling
Learning technology ecosystem
Learning analytics and data
LMS and LXP administration
Content curation and management
AI and adaptive learning
Data-driven learning design
Dashboards and reporting
Learning data privacy and ethics
Innovation in learning technology

Assessing What Participants Can Do

Assessment that measures capability
Evaluating learning: from reaction to results
Designing learning for transfer, not coverage
Future of work and reskilling
Sustaining transformation and benefits
Measuring learning transformation impact
Professional ethics in education and training
Academic integrity and honesty
Inclusion, accessibility and fairness
Safeguarding and learner welfare
Data protection and learner privacy
Intellectual property and content rights
Quality standards and accreditation
Governance and accountability
Responsible use of AI in learning

Transfer After the Session

Evaluating learning: from reaction to results
Coaching, mentoring and on-the-job development
Designing learning for transfer, not coverage
Virtual classrooms and webinars
Social and collaborative learning
Accessibility and universal design
Emerging learning technologies
Assessment design and methods
Formative and summative assessment
Rubrics, marking and moderation
Evaluation of training (Kirkpatrick)
Feedback and learner analytics
Accreditation and certification
Learning strategy and roadmaps
L&D operating models and governance

Delivering Digitally and Blended

Digital, blended and low-bandwidth delivery
Facilitation in mixed-ability, multilingual rooms
Inclusive learning and accessibility
Curriculum, qualifications and accreditation
Learning needs analysis at organisational level
Knowledge management and organisational learning
Adult learning theory (andragogy)
Roles, standards and professional ethics
The learning ecosystem and stakeholders
Stakeholder mapping and partnering
Consulting with sponsors and managers
Marketing and promoting learning
Influencing and gaining buy-in
Professional writing and documentation
Presenting learning proposals and impact

Facilitating Real Rooms

Facilitation in mixed-ability, multilingual rooms
Inclusive learning and accessibility
Designing learning for transfer, not coverage
Classroom and workshop management
Feedback and learner support
E-learning authoring and development
Learning management systems (LMS)
Multimedia and video for learning
Microlearning and mobile learning
Gamification and interactive design
Academic and training administration
Budgeting and resource management
Vendor and faculty management
Talent, succession and workforce learning
Building the learning brand

Practice Over Coverage

Designing learning for transfer, not coverage
Facilitation in mixed-ability, multilingual rooms
Assessment that measures capability
Aligning learning to performance
Leading the learning function
Onboarding and induction design
Technical and compliance training
Sales and customer-service training
Apprenticeships and work-based learning
Higher and further education contexts
Language and communication training
Creativity and critical-thinking development
Wellbeing and personal-effectiveness learning
Community and lifelong learning
Diagnosing whether training is the answer

Operations and Administration

Advisory and non-financial services
Digital financial services
ERP concepts and business processes
Business process mapping
Process optimisation and RPA
Climate-smart agriculture: productivity, adaptation, mitigation
The finance operating model and business partnering
Finance transformation and target operating models
Process re-engineering and shared services
Process efficiency and cycle-time metrics
Continuous improvement of finance processes
Customer service technology stack
Emerging service technologies
Growing value through service
Leading service teams

Market and Client Development

Treating customers fairly and market conduct
Data ethics and customer privacy
Customer and employee satisfaction
Market and interest-rate risk
Know Your Customer and enhanced due diligence
Data protection and customer privacy
Data, analytics and customer insight
Customer segmentation and needs analysis
Customer journey and experience design
Sales performance and pipeline management
Brand and corporate reputation
Sustaining strategic customer focus
Customer and journey analysis
Customer experience strategy
Customer journey mapping

Ethics and Professionalism

Bribery, corruption and conduct risk
Ethics and independence
Ethics in communications
Ethics and professional standards in finance
Ethics, confidentiality and professional conduct in HR
Data ethics, privacy and responsible analytics
Ethics and duty of care
Professional ethics and duty of care
Ethical decision-making under pressure
Ethics and responsible leadership
Professional standards and ethics (CIPS)
Integrity, confidentiality and conflicts
Anti-corruption and financial-crime ethics
Ethics and professional conduct in security
Real estate regulation, licensing and professional conduct

Cross-Cultural Practice

Vehicle specifications, trims and options in customer language
Managing virtual and cross-cultural teams
The agricultural sector: systems, actors and global food value chains
Cross-cultural communication
International and cross-border tax
Certification schemes (organic, GlobalG.A.P.)
Key global frameworks: FAO, GlobalG.A.P., SDGs and national strategies
Grades, standards and export certification (GlobalG.A.P.)
Natural language processing
Translating tech to business language
Global sourcing and trade
Global sourcing and international trade
Transfer pricing and international tax
Cross-cultural and global inclusion
Global and comparative HR contexts

Knowledge and Content

Storyboarding and content development
Knowledge management and sharing
Transfer pricing documentation
Vehicle documentation, compliance and consumer protection
Content strategy across platforms
Creating content that performs: formats, hooks and production
Health records, data and confidentiality
Record-keeping and data protection
Data, records and confidentiality tech
Lessons learned and knowledge management
Professional documentation and presentation
Professional and technical documentation
Process and control documentation
Tender planning and documentation
Knowledge management and capability building

Groups and Communities

Managing group dynamics
Team leadership in L&D
Team leadership in HSE
Aligning teams around strategy
Team formation and effectiveness models (Tuckman, Lencioni)
Managing team performance and dynamics
Cross-functional and matrix teams
Leading remote and hybrid teams
Team diversity and inclusion
High-performance team rituals and cadence
Productivity, collaboration and workflow tools
Group dynamics, facilitation and community mobilisation
Stakeholder mapping and collaboration
Customer and community engagement
Team leadership in banking operations

Learning Practice

Driving measurable learning impact
Building a learning culture
Learning in the flow of work
Self-directed and continuous learning
Embedding learning in performance
Sustaining a learning organisation
Capstone scoping: a real learning challenge
Needs analysis and audience assessment
Designing a learning programme or curriculum
Delivery and facilitation plan
The evidence base for effective learning
Learning materials and job aids
Questioning, discussion and active learning
Managing the training function as a business
Leading learning projects and change

People Development

Talent and capability ecosystems
Building a finance career and professional development
Nomination, succession and diversity
Leadership and management development
Coaching models and frameworks (GROW)
Building a personal HR development plan
Competency framework development
Succession planning and talent pipelines
Talent sourcing channels and pipelines
Facilitation, coaching and mentoring
High-potential identification and talent reviews
Sales enablement and coaching
Gender, youth and social inclusion in agricultural development
Career pathways and continuing professional development
Setting professional goals and a personal development plan

Performance and Evaluation

Writing learning objectives and outcomes
Completion, engagement and impact metrics
System performance and tuning
Performance management systems and cycles
Return on investment and impact
Measuring coaching and mentoring impact
Corporate objectives and shareholder value
Measuring transformation impact
Finance KPIs and the finance scorecard
Performance measurement and KPI dashboards
Continuous feedback and performance conversations
Funnel, pipeline and conversion metrics
Customer and brand health metrics
Dashboards and performance reporting
Monitoring and evaluation with data

Learning Technology

Digital finance and automation roadmaps
Technology and digital HSE
Digital permits and inspections
Automation and safety technology
Emerging HSE technologies
Digital transformation and IT strategy
Digital procurement and the future of the profession
Digital tax administration
Bancassurance and digital insurance models
Social media management: platforms, communities and algorithms
Telehealth and digital care delivery
Digital and data-driven go-to-market
Digital marketing strategy
Email and marketing automation
Marketing technology stack

Evidence and Analytics

Measurement and analytics for media and social campaigns
Analytical techniques and bias
Data visualisation for finance
Decision support and insight
Psychodynamic and psychoanalytic approaches
The evidence base for talking therapies
Evidence-based improvement
Evidence-based practice
Evidence-based practice and research literacy
Project data, reporting and analytics
AI and predictive project analytics
Baseline surveys and data collection tools
Data quality, analysis and reporting
Using evidence to refine agricultural practice
Designing an evidence-based intervention or farm plan

Workforce Context

Strengths, flow and engagement
Building trust and engagement
Stakeholder engagement strategy
Motivation and engagement
Advocacy and policy engagement
Workforce management and scheduling
Proactive engagement and success
Win-back and re-engagement
Workforce planning and scheduling
Employee experience and engagement
Customer onboarding and lifecycle
Stakeholder mapping and engagement
Engagement, motivation and energisers
Employee engagement models and drivers
The employee lifecycle and HR value chain

Leadership and Management

Values, purpose and authentic leadership
Resilience, wellbeing and stress management
Strategic decision-making under uncertainty
Delegation and empowerment
Self-awareness and the leader's identity
Delegating for development
Quality management and standards
Category management and strategy development
Data quality and master data management
Security governance and management systems
Key account management
Grant compliance and restricted funding management
NGO financial management and budget-versus-actual discipline
Procurement and asset management under donor rules
Reinsurance and capacity management

Communication

Presentation and public-speaking skills
Professional portfolio and presentation
Regulatory reporting and audits
Presenting and influencing
Control monitoring and reporting
Crisis communications
Stakeholder communications
Communications strategy and planning
Internal communications
Corporate social responsibility communications
Presentation and public speaking
Psychoeducation and public communication
Writing advisory reports that drive decisions
Reporting to boards and executives
Monitoring, control and reporting

Stakeholders and Clients

Learner and stakeholder satisfaction
Stakeholder identification and analysis
Building project relationships
Building strategic customer relationships
Partnering and co-creation with customers
Sponsorship and negotiation selling
Negotiation with clients and partners
Stakeholder mapping across the agricultural ecosystem
Relationship management and retention
Managing difficult stakeholders
Stakeholder mapping in banking
The construction industry: clients, contractors and the project economy
Managing boundaries and dual relationships
Client feedback and satisfaction
Quality of the therapeutic relationship

Change and Adoption

Agile and digital transformation projects
Measuring change and project impact
Baseline setting and change control
Sales and marketing transformation
Measuring growth and transformation impact
Soil chemistry, pH and cation exchange capacity
Change management in farming systems
Behaviour change and adoption of innovations
Customer experience transformation
Digital and self-service transformation
Measuring CX transformation impact
Large-scale transformation and agile ways of working
HSE transformation and maturity
Measuring HSE transformation impact
Negotiation tactics and behaviours

Standards and Quality

Design review and quality assurance
Feasibility, cost and quality analysis
Sustainability standards and frameworks
Professional roles, ethics and standards for agricultural practitioners
The business case for productivity, quality and sustainability
Benchmarking against standards and best practice
Continuous improvement and lessons learned
Sustainability certification and standards
Traceability, recall and quality assurance systems
Quality management systems and audits
Roles, standards and professional conduct
Quality assurance of audit
Assurance engagements and standards
Continuous improvement of delivery
Portfolio quality and risk

Cost and Value

Financial, management and cost accounting distinguished
Financial statements and the accounting equation
Stakeholders and users of financial information
The finance function and digital transformation
Change management in finance
Data-driven and real-time finance
Benchmarking finance against best practice
Cost-to-serve and value-for-money analysis
Finance maturity assessment
Cost concepts, classification and behaviour
Costing methods: absorption, marginal and activity-based
Financial inclusion strategy
Finance, procurement and supply modules
The role of finance in organisations and value creation
Cost-volume-profit and break-even analysis

Programme Delivery

Advisory service design and delivery
Innovation in service delivery
Designing voice-of-customer programmes
Governance of the CX programme
Loyalty programmes and rewards
Leading banking projects and change
Development banking and project finance
Leading IT projects and change
Risk-based audit planning
Voice, communication and delivery
Project management principles and lifecycle
Strategic planning for agricultural enterprises
Implementation planning and risk management
HACCP principles and prerequisite programmes
Risk management planning

Strategic Context

Organic, inorganic and biological fertiliser strategies
Managing growth, risk and resilience
Customer service and CX strategy
Category management and strategy
Strategic analysis: PESTLE, SWOT and Porter’s Five Forces
Learning strategy and business alignment
Real options and strategic investment
Governance and organisational value
Sustainability strategy and materiality
Training needs analysis and learning strategy
Aligning HR strategy with organisational strategy
Wellbeing and holistic health strategy
Vision, mission and strategic intent
Competitive strategy and positioning
Business model design and innovation

Governance and Compliance

Project governance frameworks
Compliance and regulatory projects
Leading project governance
Health, safety and compliance in delivery
Financial risk in projects
Risk identification and analysis
Qualitative and quantitative risk analysis
Risk response and contingency
Integrated risk and quality control
Data quality and governance
Programme governance and assurance
Risk treatment and countermeasures
Intelligence-led risk assessment
Risk registers and reporting
Continuous risk monitoring

Culture and Motivation

Aviation safety systems and just culture
Working with organisations on wellbeing
Wellbeing and resilience coaching
Meaning, purpose and values
Team leadership and motivation
Policy, institutions and the enabling environment for agriculture
Youth and start-ups in agriculture
Professional ethics and codes of conduct in agriculture
Remote sensing, satellite imagery and GIS in agriculture
Circular agriculture and waste-to-value
Service culture and brand promise
Creating a coaching culture
Building a customer-centric culture
Building a culture of compliance
Engagement and motivation

Inclusion and Access

The business case for diversity and inclusion
Brand strategy, identity and equity
Access to finance, grants and investment
Financial inclusion and agency banking
Learning needs analysis (TNA)
Building high-performing project teams
Market analysis and environmental scanning
Competitive analysis and differentiation
Product and portfolio strategy
Go-to-market and channel strategy
Marketing planning and budgeting

Learning Outcomes

What You Will Achieve

Inclusion and Access in Delivery — applied to your own work
Assessing What Participants Can Do — applied to your own work
Transfer After the Session — applied to your own work
Delivering Digitally and Blended — applied to your own work
Facilitating Real Rooms — applied to your own work
Practice Over Coverage — applied to your own work

Enrolment Process

How to Get Certified

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Step 1: Choose Your Certification

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Step 3: Study in the GLI Learning Portal

Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

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Frequently Asked Questions

Common Questions

What is the CCST certification?

The Certified Communication Skills Trainer (CCST) is a Intermediate-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CCST?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CCST certification take to complete?

The programme is structured over 9 Week and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CCST internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CCST certification?

The Certified Communication Skills Trainer is offered in two formats: Self-Paced at USD 349 and Live Virtual at USD 549. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CCST certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CCST?

The Certified Communication Skills Trainer is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CCST?

The Certified Communication Skills Trainer carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CCST while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CCST?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CCST strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Certified Communication Skills Trainer

Certified Communication Skills Trainer

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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