What is the Certified Category Management Professional?

The Certified Category Management Professional is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Procurement & Supply Chain.

How long does this certification take?

The programme takes 11 Week and can be completed self-paced or with live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications carry CPD credits and are internationally recognised.

What level is this certification?

This is a Advanced Level certification.

Email info@leadership.co.ke, WhatsApp +254 722 223 084, or fill in the enrolment form on this page.

What is included in the fee?

All study materials, study guide, examination, digital certificate and badge. Live option adds tutor sessions and priority support.

Certified Category Management Professional (CCATM) | Online Certification

Executive Summary

Certified Category Management Professional

Designed for today’s high-impact professionals, the Certified Category Management Professional (CCATM) delivers a rigorous Advanced-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in strategic leadership, organisational management and business transformation.

This 11 Week programme is structured around recognised global leadership and management competency frameworks, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CCATM holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Category Management Professional

Acronym

CCATM

Who Should Enrol?

Delegation and Autonomy — applied to your own work
Prioritisation and Focus — applied to your own work
Performance and Difficult Conversations — applied to your own work
Decisions, Budgets and Resources — applied to your own work
Managing Upward and Developing — applied to your own work
From Doing to Managing — applied to your own work

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards executive, director and C-suite leadership roles

Professional Recognition

Credential aligned with recognised global leadership and management competency frameworks

Operational Excellence

Drive cost savings, supplier quality and supply chain resilience

Compliance Readiness

Master the standards, compliance and ethical governance central to strategic leadership

Business Performance

Deliver measurable value through strategic sourcing and contract management

Global Employability

Qualify for strategic leadership roles across corporates, public institutions, NGOs and enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Strategic Thinking, Vision and Direction Setting

✦Leading Teams, People and High Performance

✦Decision-Making, Problem-Solving and Execution

✦Emotional Intelligence and Authentic Leadership

✦Organisational Strategy, Transformation and Growth

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

Click any module to explore the detailed curriculum topics included in this certification.

Foundations and Strategic Context of Certified Category Management Professional

Certified Category Management Professional: industry context, trends and professional standards
Theories and models of leadership and management
The manager's roles, responsibilities and mindset
Leadership versus management and when each is needed
Situational and adaptive leadership
Values, purpose and authentic leadership
The organisational context and operating environment
Self-awareness and the leader's identity
Building credibility and executive presence
Ethics and responsible leadership
Personal leadership development planning

Delegation and Autonomy

Delegation and appropriate autonomy
Building and leading a team
Managing performance day to day
Capstone scoping: a real leadership challenge
Situation analysis and diagnosis
Designing a strategic or change intervention
Business case and impact analysis
Implementation and stakeholder plan
Risk management and contingencies
Professional presentation and defence
Rational and intuitive decision-making
Analytical techniques and bias
Data-informed and evidence-based decisions
Prioritisation and resource allocation
Operational planning and execution discipline

Prioritisation and Focus

Prioritisation and managing competing demands
Running meetings that produce decisions
Operational planning and workflow management
Reflective practice and self-leadership
Sustaining high performance over time
Ethical leadership and integrity
Values-based decision-making
Corporate governance and accountability
Conflicts of interest and fairness
Diversity, inclusion and inclusive leadership
Corporate social responsibility and sustainability
Preparing financial statements
Transparency and stakeholder trust
Regulatory awareness and compliance
Professional standards and continuing development

Performance and Difficult Conversations

Managing performance day to day
Difficult conversations and managerial courage
Building and leading a team
Financial reporting frameworks (IFRS/GAAP)
Integrated and sustainability reporting
Risk assessment and judgement
Managing trade-offs and dilemmas
Decision rights and governance
Reporting quality and governance
Stakeholder management and relationships
Managing up, down and across
Developing talent and succession
Managing performance through coaching
Management accounts and dashboards
Coaching challenging situations

Decisions, Budgets and Resources

Decision making for managers
Managing budgets and resources
Operational planning and workflow management
Project and programme oversight
Managing risk and controls
Balancing short-term delivery and long-term value
Innovation management and creative problem-solving
Change leadership models (Kotter, ADKAR, Lewin)
Diagnosing readiness and managing resistance
Building a compelling case for change
Leading large-scale transformation
Forecasting and planning
Organisational culture and behaviour change
Business model and market innovation
Sustaining change and embedding new behaviours

Managing Upward and Developing

Managing upward and across
Developing your own management practice
Developing strategic capability in others
Succession and the leadership pipeline
Executive ethics and the leader’s shadow
Leading in crisis and under scrutiny
Board, governance and C-suite dynamics
Corporate strategy and portfolio choices
Growth strategy: organic, M&A and partnerships
Organisational design and operating models
Decision support and insight
Stakeholder capitalism and ESG
Organisational resilience and adaptive strategy
Managing complexity and ambiguity
Strategic leadership at scale

From Doing to Managing

The transition from doing to managing
Delegation and appropriate autonomy
Developing your own management practice
Productivity and effectiveness measurement
Team and engagement metrics
Measuring coaching impact
Digital leadership and business transformation
Data literacy and analytics for leaders
Leading technology adoption and change
Communicating financial results
Managing distributed and digital teams
Dashboards, metrics and management information
Cybersecurity and information governance for leaders
Innovation platforms and experimentation
Technology strategy and investment

Strategic Context

Strategic learning and the adaptive organisation
Culture as a strategic asset
Leading strategic change
Setting and communicating strategic direction
The strategic narrative
Building strategic relationships and coalitions
Negotiation strategy and tactics
Strategic alignment across an organisation
Organisational design as a strategic choice
HSE as a strategic enabler
Wellbeing and holistic health strategy
Psychodynamic and psychoanalytic approaches
The consulting mindset and trusted advisor positioning
Key global frameworks: FAO, GlobalG.A.P., SDGs and national strategies
Organic, inorganic and biological fertiliser strategies

Evidence and Data

Data structures and algorithms
Working papers and evidence
Substantive and analytical procedures
Communications analytics
Market research and customer insight methods
CRM, sales operations and data discipline
Cloud and data security
Attachment and developmental theory
Digital and alternative-data credit
Master data and configuration
Reporting and enterprise analytics
Professional roles, boundaries and settings
Data modelling and database design
NoSQL and modern data stores
Data warehousing and data lakes

Technology

Performance management systems and KPIs
Digital and market transformation
Digital advisory, e-extension and mobile services
Traceability, blockchain and digital records
Traceability, recall and quality assurance systems
Quality management systems and audits
Digital and self-service transformation
Closed-loop feedback systems
Self-service and digital support
CRM systems and customer data
Customer service technology stack
Environmental management systems (ISO 14001)
Ethical principles and codes of practice
Digital permits and inspections
Automation and safety technology

Projects and Delivery

Operational planning and resource management
Health, safety and compliance in delivery
Project KPIs and performance metrics
Quality and delivery metrics
Project management maturity assessment
Driving measurable delivery improvement
Developing the project business case
Project budgeting and financial control
Financial risk in projects
Realising and measuring project value
Capstone scoping: a real project or programme
Peer support and consultation
Media planning and buying
Telehealth and digital care delivery
Public health programmes: prevention and outreach

People Administration

Customer and employee satisfaction
Employee engagement models and drivers
The employee lifecycle and HR value chain
Strategic workforce planning and demand forecasting
Reward strategy and total reward frameworks
Communicating risk to the workforce
Workforce and shift management in retail
Workforce management and scheduling
Loyalty programmes and rewards
Workforce planning and scheduling
Employee experience and engagement
Employer branding and employee value proposition (EVP)
Employee voice, surveys and action planning
Employee and manager self-service
Workforce reporting and storytelling with data

Culture and Engagement

Leading across cultures and geographies
Board and investor engagement
Sustaining ethical, effective practice
Ethical frameworks and codes of practice
Behaviour change and adoption of innovations
Entrepreneurship and start-ups in agriculture
Service culture and brand promise
Building a customer-centric culture
Proactive engagement and success
Win-back and re-engagement
Building a service culture
Building a coaching culture
Cost concepts, classification and behaviour
HR's role in culture, values and employer brand
Performance management that changes behaviour

Customers and Market

Reputation and personal brand
Data protection and customer privacy
Data, analytics and customer insight
Customer segmentation and needs analysis
Customer journey and experience design
APIs and service design
Brand and corporate reputation
Supply market analysis
Voice of the customer and acting on feedback
Advisory and non-financial services
Building the learning brand
Performance management in service
Voice of the customer to the business
Leading service projects and change
Team leadership in customer service

Legal and Policy

Contract types and risk allocation
Contract administration and variation
Contract performance and exit
Contract governance and compliance
Real estate regulation, licensing and professional conduct
Policy administration and customer service in insurance
Insurance regulation and consumer protection
Vendor, venue and supplier contracting for events
Regulation of transport: authorities, conventions and licensing
Tariffs, regulation and the economics of essential services
Duty of care and risk management
Legal framework and regulatory duties
Legal and regulatory responsibility
Environmental legal compliance
Legal, cost and feasibility analysis

Supply and Procurement

Vendor and faculty management
Supply analysis, gaps and scenario planning
Vendor management and system governance
Procurement and supply chain: scope and value
The procurement cycle and operating models
Procurement’s contribution to organisational strategy
Public versus private procurement
Supply markets and the enabling environment
Sustainable procurement principles and standards
Fair trade and responsible supply
Procurement and asset management under donor rules
Record-keeping and data protection
Conflicts of interest and procurement ethics
Procurement and contract value
Procurement and contract management

Ethics and Standards

Driving effective, ethical outcomes
Ethical, risk and feasibility considerations
Ethics of technology in practice
Ethics and independence in advisory relationships
Professional ethics and responsibility (PMI)
Professional standards and ethics
Marketing and sales ethics
Brand safety and responsible marketing
Sustainability and responsible marketing
Professional roles, ethics and standards for agricultural practitioners
Complaints, accountability and fitness to practise
Ethics and independence
Ethics in communications
Corporate social responsibility communications
Ethics and professional standards in finance

Learning and Knowledge

Growth mindset and continuous learning
Continuous improvement and learning organisations
Learning technologies and the LMS
Learning transfer and capability building
Monitoring, evaluation and learning for accountability
Designing and facilitating groups
Lessons learned and knowledge management
Facilitation and workshops
Facilitation, training and public presentation skills
Legal responsibilities and professional bodies
Group dynamics, facilitation and community mobilisation
Learning cultures and the learning organisation
Facilitation skills and presence
Virtual and hybrid facilitation
Blended and hybrid learning design

Diversity and Global Practice

Inclusion and the fairness of people decisions
Team diversity and inclusion
Cross-cultural communication
Managing virtual and cross-cultural teams
Gender, youth and social inclusion in agricultural development
Financial inclusion and agency banking
Financial inclusion strategy
Nomination, succession and diversity
The business case for diversity and inclusion
Grades, standards and export certification (GlobalG.A.P.)
Financial inclusion and the evolving customer
Transfer pricing and international tax
Financial inclusion and serving underbanked markets
Diversity and pay-equity analytics
Cross-cultural and global inclusion

Sustainability

Social performance and outreach
Sustainable and green banking
Sustainability and green IT
Control environment and risk assessment
Emerging assurance areas (ESG)
Social and digital PR
Sustainability, ESG and integrated value
Client feedback and satisfaction
The regulatory and legal environment
Trends: ESG, transparency and stakeholder capitalism
ESG principles and frameworks
The business case for productivity, quality and sustainability
Corporate social responsibility and community impact
Monitoring, evaluation and sustainability plan
Sustainability certification and standards

Leadership and Management

Leading through other leaders
Public speaking and thought leadership
Time management and personal productivity
Leadership impact and organisational health metrics
360-degree feedback and leadership assessment
Cost management and value creation
Portfolio and resource management systems
Document and configuration management
Programme management principles
Portfolio management and prioritisation
Value management and business value
Queue management and service flow
Front-office and reception management
Relationship management and retention
Handling escalations as a leader

People and Development

Building and running a top team
Schedule development and optimisation
Servant leadership and self-organising teams
Virtual and distributed teams
Team leadership and motivation
Leading project teams
Team development and effectiveness
Coaching and developing team members
Building high-performing project teams
Sales enablement and coaching
Team leadership in sales and marketing
Cross-functional and matrix teams
Leading remote and hybrid teams
High-performance team rituals and cadence
Delegating for development

Performance Management

Balanced scorecard and KPI frameworks
Evidence-based improvement
Managing risk and difficult cases
Psychometric and screening tools
Managing schedule and budget performance
Agile metrics and velocity
Setting objectives and marketing KPIs
Marketing and sales KPIs and dashboards
Funnel, pipeline and conversion metrics
Customer and brand health metrics
Dashboards and performance reporting
Lessons learned and development
Psychoeducation and workshops
Capacity and performance management
Setting objectives, indicators and targets

Operations

Data quality and master data management
Reinsurance and capacity management
The vehicle sales process from enquiry to delivery
Capacity planning and line balancing
In-process quality control and inspection
Industrial utilities, energy and process safety interfaces
Working with organisations on wellbeing
Service quality and the passenger experience in transport
Mineral processing and beneficiation
Quality management on site: inspections, hold points and defects
Healthcare quality, safety and accreditation
Process and control documentation
Quality assurance of audit
Competitive bidding processes
Incident response process

Financial Management

Financial acumen: budgets, P&L and cash
Real options and strategic investment
Financial modelling and scenario analysis
Continuous improvement of finance processes
Reading financial statements as a manager
Budgeting, forecasting and variance analysis
AML, KYC and financial crime prevention
Investment appraisal and the cost of capital
Financial regulation and prudential supervision
Public, private and non-profit governance
Options appraisal and cost-benefit
Interpreting financial statements
Budget vs actual and variance
Cost and profitability analysis
Data visualisation for finance

Communication

Writing advisory reports that drive decisions
Presenting recommendations to senior decision-makers
Reporting to boards and executives
Monitoring, control and reporting
Professional documentation and presentation
Communication planning and management
Reporting and dashboards
Project data, reporting and analytics
Integrated marketing communications
Professional presentation and pitching
Reporting to leadership
Risk registers and reporting
Tax provisioning and reporting
The media and telecommunications landscape
Designing an intervention or programme

Decision Making

Executive time, attention and decision cadence
Prioritisation and focus
Escalation and decision-making
Decision-making and problem solving
Data-driven decision-making
Professional case study and presentation
Data-driven decision support and analytics
Prioritising experience investments
Problem loans, restructuring and recovery
Debugging and problem solving
Evidence, judgement and scepticism
Diagnosing client problems before prescribing solutions
Issue and problem management
Backlogs, user stories and prioritisation
Make-versus-buy decisions

Change

Benchmarking and best-practice adoption
Measuring change and transformation impact
Technology governance and change control
Foreign exchange and hedging
Change management and adoption
The finance function and digital transformation
Regulatory change management
Large-scale transformation and agile ways of working
Evidence-based practice
Risk assessment and safety planning
Variations, claims and delay: managing change on site
Change talk and readiness
Habit change and behaviour design
Wellbeing and resilience coaching
Change control and configuration

Stakeholders and Influence

Stakeholder mapping and analysis
Influencing without authority
Managing conflict constructively
Negotiation tactics and behaviours
Strategic customer relationships
Property viewings, offers and negotiation to close
Managing boundaries and dual relationships
Goal setting and contracting
The project environment and stakeholders
Stakeholder and sponsor management
Stakeholder rights and fair treatment
Negotiation and closing commercial deals
Stakeholder mapping and engagement
Stakeholders and users of financial information
Stakeholders, agency and accountability

Risk and Governance

Working with a board and governance
Audit risk and materiality
Cyber risk management
Compliance and audit in ERP
Data governance in enterprise systems
Corporate governance principles and purpose
Statutory compliance and filings
Managing tax risk and audits
Governance, risk and compliance (GRC)
Governance and organisational value
Governance frameworks and codes
Tax administration and compliance
Tax compliance and returns
Tax risk management
Grant compliance and restricted funding management

Learning Outcomes

What You Will Achieve

Delegation and Autonomy — applied to your own work
Prioritisation and Focus — applied to your own work
Performance and Difficult Conversations — applied to your own work
Decisions, Budgets and Resources — applied to your own work
Managing Upward and Developing — applied to your own work
From Doing to Managing — applied to your own work

Enrolment Process

How to Get Certified

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Step 1: Choose Your Certification

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Step 3: Study in the GLI Learning Portal

Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

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Frequently Asked Questions

Common Questions

What is the CCATM certification?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised global leadership and management competency frameworks. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

Who should enrol in the CCATM?

This certification is ideal for Managers and Team Leaders, Heads of Department and Directors, Senior Executives and Aspiring Leaders and Business Owners and Entrepreneurs, and other professionals seeking to formalise their expertise in strategic leadership, organisational management and business transformation with a globally recognised credential.

How long does the CCATM certification take to complete?

The programme is structured over 11 Week and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CCATM internationally recognised?

What is the cost of the CCATM certification?

The Certified Category Management Professional is offered in two formats: Self-Paced at USD 399 and Live Virtual at USD 599. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CCATM certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CCATM?

The Certified Category Management Professional is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CCATM?

The Certified Category Management Professional carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CCATM while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CCATM?

Graduates progress towards executive, director and C-suite leadership roles. The CCATM strengthens your expertise in strategic leadership, organisational management and business transformation and positions you for advancement across corporates, public institutions, NGOs and enterprises.

Certified Category Management Professional

Certified Category Management Professional

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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