Certification Overview

Certified Digital Marketing Specialist (CDMS)

A comprehensive online digital marketing certification covering SEO, social media, content marketing, paid advertising and digital analytics for African markets.

Certification Objectives

Build and execute a digital marketing strategy
Optimise websites for search engines (SEO)
Run effective social media campaigns
Create compelling content for digital channels
Manage Google and Meta advertising campaigns
Measure and analyse digital marketing performance

Training Methodology

Self-paced video lessons with practical tasks
Weekly live digital marketing Q&A
Hands-on platform exercises (Google, Meta)
Digital marketing campaign project
Module assessments
CDMS Certificate issued

Program Details

Delivery100% Online

Duration10–12 Weeks

LevelFoundational

CategoryMarketing

FeeUSD 290

CertificateDigital + Physical

Enrol Now → 💬 WhatsApp

Who Should Take This Certification

Marketing Officers and Managers
Communications Professionals
Business Owners and Entrepreneurs
Sales Professionals adding digital skills
PR Professionals
Recent graduates entering marketing

Course Curriculum

10-Module Online Curriculum

1

Digital Marketing Overview

The digital marketing landscape
Customer digital journey
Digital marketing channels
Building a digital strategy
Setting SMART digital goals

2

Website & UX Fundamentals

Website structure and UX
Landing page best practices
Website analytics setup
Conversion optimisation basics
Mobile-first design

3

Search Engine Optimisation (SEO)

How search engines work
Keyword research
On-page SEO
Technical SEO basics
Link building

4

Content Marketing

Content strategy development
Blog writing for SEO
Video content for Africa
Content calendar management
Repurposing content

5

Social Media Marketing

Platform overview: LinkedIn, Instagram, Facebook, TikTok
Content creation for each platform
Community management
Social media calendar
Organic growth strategies

6

Google Ads & PPC

Google Ads structure
Keyword targeting
Ad copy creation
Bid strategies
Campaign measurement and optimisation

7

Meta Advertising

Facebook Business Manager
Audience targeting
Ad formats
Budget and bidding
Retargeting campaigns

8

Email Marketing

Building an email list
Email campaign design
Subject line optimisation
Automation and drip campaigns
Email analytics

9

Digital Analytics

Google Analytics 4 setup
Key metrics and reports
UTM tracking
Conversion tracking
Reporting to management

10

Digital Strategy & Planning

Integrated digital strategy
Budget allocation
Agency management
Digital trends in Africa
Building a digital marketing team

Enrolment

Enrol in Certified Digital Marketing Specialist (CDMS)

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Certified Digital Marketing Specialist (CDMS)